While we enjoy shopping on Amazon and asking Alexa all sorts of questions, we rarely pay attention to how much user data Amazon is collecting behind the scenes. From browsing to shopping history and Alexa recordings, Amazon can easily create an audience profile to track users on the web, which is pretty blunt when it comes to privacy. So, if you want to increase your privacy on Amazon services, you’ve come to the right place. Here, we explain several tutorials on how to regain control of your personal data on Amazon. So without delay, let’s get started.

Enforce your privacy on Amazon services

We have mentioned several ways to increase your privacy on various Amazon services. We also mentioned a way to improve the security of your Amazon account by enabling 2FA. For easy navigation, click on the link below and go to the corresponding guide easily.

• Enable Two-Factor Verification (2FV) on Amazon

1. First of all, log in to your Amazon account and go to “Your account” in the “Account & Lists” menu. You can alternatively Click here to open the Account page directly.

2. Then click on “Login and security“.

3. At the bottom, click on “To edit” next to Two-Step Verification (2SV) Settings.

4. Here, click on “Start“.

5. Now enter your mobile number and provide the unique code that you received on your phone number. From now on, you will be asked to enter a one-time code before logging in. That way, not only your privacy, but security against fraudulent purchases will also be protected on Amazon.

• Manage your public profile on Amazon

You might be surprised to find that amazon creates a public profile for each account. It looks a lot like a social media profile, and if you’re not careful with your wish lists and shopping activities, you could be putting your data in the public domain. So, to manage your Amazon public profile, follow along.

1. Open “Your Account” and click “Profile” under “Ordering and Purchasing Preferences”. You can also Click here to open the Profile page directly.

2. To hide your Amazon purchase history, click on the 3-dot menu and choose “Hide on my public profile“.

3. Likewise, in the left pane, check if the wish list is set to private.

4. In the case, it’s public then click the wish list and navigate to More -> Manage List -> Privacy -> Set Privacy to Private.

5. Now, to check how your Amazon profile looks on the web, click on “See what others see” and verify that you have placed any personal information in the public domain.

6. If so, click on “Edit your public profile” and make changes accordingly.

• Stop Amazon From Collecting Your Browsing History

1. Click this link to open the Recommendations page. Here, click on “manage history“.

2. Then click “Remove all items from view” to delete all your collected data. And if you want permanently disable browsing history on Amazon, then disable the toggle.

• Remove your Alexa voice recordings

1. You can delete Alexa Voice Recordings using the Amazon Alexa App on both Android (Free) and iOS (Free). So go ahead and install the app on your smartphone.

2. Then log into your Amazon account and navigate to More -> Settings. Here, open “Alexa privacy“.

3. On this page, open “Manage your Alexa data” and enable “Delete recordings automatically”. You can also enable the toggle to enable voice recording deletion by voice command.

4. Then scroll down and disable “Use of voice recordings” and “Use messages to improve transcripts”. This will ensure that Amazon does not spy on your messages and personal recordings that you have sent through Alexa.

5. Finally, if you want delete all your Alexa voice recordings then go back and open “Review Voice History”. Here, change the date filter to “All history” and tap on “Delete all my recordings”. You can also access Skill Permissions to manage the authorization of various Alexa skills.

Improve your privacy on Amazon services

So this is how you can increase your privacy on Amazon services – whether it’s Alexa recordings or your Amazon browsing history. I’m really surprised to find that so many privacy-related settings on Amazon are on by default, which should have an opt-in option in the first place.

Either way, go ahead and make the changes to take control of your data. If you are experiencing any issues, comment below and let us know. We will certainly try to help you. Also, if you’re on a spree to control your privacy, check out our in-depth guide and remove Google from your life.